Bernie Gross -- creative director at Extra Butter -- approaches retail marketing in the same vein that he would breakdancing. You respect your opponents, but it's your job to compete, showcase your own style and take others under your wing so that they can keep propelling the culture in the right direction. The New York native has adopted this mentality throughout his career and has found purpose through various aspects of street culture, from design to blogging to retail strategy. "Instead of b...
Bernie Gross -- creative director at Extra Butter -- approaches retail marketing in the same vein that he would breakdancing. You respect your opponents, but it's your job to compete, showcase your own style and take others under your wing so that they can keep propelling the culture in the right direction. The New York native has adopted this mentality throughout his career and has found purpose through various aspects of street culture, from design to blogging to retail strategy. "Instead of b...
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